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Sidekicking It

Insights, tips, and updates about AI for small businesses

Latest Posts

DateTitleDescription
May 8, 2025

Your Business Should Be on WhatsApp (Because Your Customers Already Are)

Most UK customers prefer messaging over calls—here’s how our AI Sidekick helps you meet them on WhatsApp, without the stress of constant replies.

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May 5, 2025

What Greggs Can Teach Us About Using AI in Small Business

Greggs might not scream ‘tech company’, but its consistency, simplicity, and efficiency offer brilliant lessons for small businesses looking to bring in AI without the fuss.

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Apr 26, 2025

Tried ChatGPT and Got Nonsense? You're Not Alone

Have you tried ChatGPT and ended up with something that sounded like a robot? You're not the only one. In this post, I talk about why AI tools often miss the mark for small businesses—and what it actually takes to get useful results that sound like you and not a chatbot.

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Apr 10, 2025

What Is Generative AI? (A Plain-English Guide for Business Owners)

If terms like 'LLMs' and 'Generative AI' leave you scratching your head, this no-nonsense guide breaks it down in plain English.

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