Why Your Business Should Be on WhatsApp (Because Your Customers Already Are)

By Ross Deane, AI Sidekick

If you're running a small business in the UK and still relying solely on emails or phone calls to keep in touch with customers, it might be time for a rethink. More and more people are messaging rather than ringing these days—and if you’re not on WhatsApp, you might be missing the conversation entirely.

The UK’s Messaging Habits Have Shifted

Over 65% of UK adults use WhatsApp as their go-to messaging app. Roughly 73% of internet users aged 16–64 in the UK are active on it every single month. And more than one in three would rather contact customer service through WhatsApp or text than pick up the phone. That’s not a trend—it’s a new normal. And if you want to meet customers where they already are, WhatsApp is the front door.

But Who Has Time to Reply to Every Message?

Let’s be honest—keeping up with messages across platforms can feel like a full-time job. That’s why we built something that takes the pressure off. With AI Sidekick, you get your own local UK WhatsApp number and a sidekick (powered by AI) that handles most of your customer questions for you. The setup feels personal and familiar to your customers—but saves you the back and forth. It’s not about replacing you—it’s about making sure people get answers quickly, even when you’re flat out or off the clock.

Simple, Familiar, Effective

WhatsApp works because it’s already part of everyday life. People don’t need to download anything new or learn how it works. They just send a message like they would to a mate, and your sidekick takes care of the rest. It’s a small change that makes a big difference—less time on admin, fewer missed enquiries, and happier customers who feel looked after.

Final Thought

You don’t need to be glued to your phone to be responsive. You just need to be reachable in the right way. If you’re curious about how it works—or just want to see a demo—give me a shout. It might be the easiest upgrade you make all year.